Senior Staff Product Marketing Manager - Spot
Core
Drive go-to-market strategy and execution for the Spot mobile robot, focusing on industrial inspection applications across manufacturing, utilities, oil & gas, and mining.
Role type
Senior Staff Product Marketing Manager
Builds
Go-to-market plans, sales collateral, presentations, videos, case studies, webinars, and blogs for the Spot robot.
Domain
Robotics / Industrial Automation / Physical AI
Deliverable
product features
Required skills
Strategic launch execution, customer persona research, industrial storytelling, content planning, cross-functional partnership
Preferred skills
Asset management industry experience, design tool proficiency (InDesign, Photoshop, Canva)
Technologies
InDesign, Photoshop, Canva
Responsibilities
Own strategy and execution of Spot hardware and software launches; Become subject matter expert on Spot product offerings; Create messaging and positioning for industrial inspection applications; Plan and develop content to support each stage of the buyer's journey.
Seniority
Senior Staff, hands-on IC