Product Marketing Manager
Core
Manage and mentor a team of Product Marketing Associates, directing designs for catalog layouts, web pages, and marketing materials while conceptualizing new product positioning.
Role type
Senior Product Marketing Manager
Builds
Catalog layouts, web pages, flyers, stuffers, emails, and new product positioning strategies
Domain
Industrial distribution and packaging
Deliverable
product features
Required skills
Team leadership, design direction, product selection, market research analysis, cross-functional communication, product positioning
Preferred skills
Catalog experience
Technologies
None stated
Responsibilities
Manage and mentor Product Marketing Associates; Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails; Serve as liaison between Merchandising and Creative; Maintain communication between departments on product development and web marketing; Conceptualize new product positioning; Review market research and internal reports to anticipate trends.
Seniority
Senior, hands-on IC with mentorship duties