Lead Specialist, Product Marketing
Core
Drive go-to-market strategies and product adoption for GMSL (Gigabit Multimedia Serial Link) solutions in the automotive market.
Role type
Senior Product Marketing Manager (Automotive Connectivity)
Builds
High-speed connectivity solutions for automotive infotainment and vehicle E/E platforms
Domain
Semiconductors / Automotive Electronics
Deliverable
product features
Required skills
Strategic marketing planning, market research and analysis, customer engagement, product positioning, go-to-market execution, sales enablement, cross-functional collaboration, technical value proposition articulation
Preferred skills
GMSL technology knowledge, Vehicle E/E architecture, Infotainment systems, high-speed automotive connectivity, brand building, business acumen
Technologies
GMSL, Vehicle E/E, Infotainment systems
Responsibilities
Conduct market research to inform product positioning; Develop and execute marketing strategies for GMSL growth; Build relationships with key automotive customers; Define value propositions and messaging; Lead product launch planning and pricing; Enable sales teams with tools and training; Enhance brand visibility through events and digital channels; Monitor marketing performance metrics; Collaborate with engineering and sales teams.
Seniority
Senior, hands-on IC
