Product Marketing Manager - Advanced Packaging
Core
Develops complex business and marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue, and market share for advanced packaging products.
Role type
Product Marketing Manager
Builds
Advanced packaging products for semiconductor and display chip manufacturing
Domain
Semiconductor manufacturing / Materials engineering
Deliverable
product features
Required skills
complex business planning, market penetration analysis, product positioning, competitive analysis, Red Team Analysis, pricing strategy, product lifecycle management, cross-functional partnership
Preferred skills
technical and business environment understanding, strategic development, account partnership optimization
Technologies
None stated
Responsibilities
Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share; Recommends investment decisions for new product development; Conducts complex competitive analysis for specific products or product lines; Drives Red Team Analysis; Assists with complex pricing strategies to build and protect a leadership position in market share; Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products; Manages release of complex products through the end of their product life cycle
Seniority
Mid-level, functional leadership