Discoverability Advisor
Core
Evolve the digital discoverability practice to optimize Desjardins' brand visibility, recommendation, and acquisition across traditional search and AI-powered environments.
Role type
Senior strategy and optimization specialist (discoverability/SEO/GEO)
Builds
Strategic recommendations, action plans, and measurement methodologies for digital presence
Domain
Financial services + digital marketing & AI search
Deliverable
product features
Required skills
Discoverability strategy, Generative Engine Optimization (GEO), SEO fundamentals, AI-powered search analysis, stakeholder influence, cross-channel performance reporting, LLM impact assessment, KPI development, experimentation
Preferred skills
Consumer needs focus, ambiguity navigation, complex topic simplification, advanced French and English proficiency
Technologies
Large language models (LLMs), conversational agents, discoverability/SEO analytics tools
Responsibilities
Conduct discoverability audits, analyze search behavior evolution, develop prioritized action plans, act as subject matter expert, monitor algorithm changes, contribute to integrated performance reporting, participate in new approach experimentation
Seniority
Mid-to-Senior, hands-on IC