Senior Marketing Account Manager
Core
Lead planning, development, and launch of marketing and advertising strategies for energy-efficiency programs serving Southern California clients.
Role type
Senior Marketing Account Manager
Builds
Integrated marketing campaigns, advertising materials, and outreach initiatives for energy efficiency programs.
Domain
Energy efficiency / Utilities / Government
Deliverable
product features
Required skills
Strategic planning, client partnership, budget management, project management, cross-functional collaboration, RFP response, campaign execution, stakeholder management
Preferred skills
Energy sector experience, government marketing, sales team collaboration, content management systems (CMS), email management systems
Technologies
Outlook, Word, Excel, PowerPoint, CMS, email management systems
Responsibilities
Lead marketing and advertising for energy-efficiency program clients; Partner with clients and vendors to develop and deliver marketing plans; Collaborate to identify and pursue business-growth opportunities; Team with Creative Studio to produce marketing materials; Partner with Paid Media Team to build and deliver campaigns; Drive review and approval process for marketing materials; Own project budgets and revenue forecasts; Deliver monthly reporting on marketing program activities.
Seniority
Senior, hands-on IC