Associate Manager, Content Marketing
Core
Manage the development and implementation of customer-focused content assets to support the Research and Learning portfolio strategy, driving leads and conversion across marketing channels.
Role type
Associate Manager, Content Marketing
Builds
Content assets (articles, white papers, blogs, infographics, videos, webinars) and optimized web pages for Wiley's researcher and society products.
Domain
Publishing, Education, Research
Deliverable
product features
Required skills
Copywriting and copy editing, CMS management, Webflow, SEO best practices, Digital Asset Management (Cloudinary), Multi-channel marketing strategy, Content calendar management, Data reporting and analytics
Preferred skills
Open Science/Research landscape knowledge, Integrated marketing experience, Third-party vendor management
Technologies
Webflow, Cloudinary, Workfront, CMS
Responsibilities
Create and optimize content assets for various channels; maintain centralized content calendars; build and update web pages; manage digital asset libraries; produce performance reports; collaborate with brand, SEO, and social teams to amplify content.
Seniority
Mid-level Manager, hands-on execution