Associate Marketing Manager
Core
Develop and implement brand awareness and lead generation strategies for a portfolio of health sciences journal titles to grow article submissions, revenue, and readership.
Role type
Associate Marketing Manager (Academic Publishing)
Builds
Marketing strategies, brand positioning, and partner renewal plans for proprietary and society-owned journal titles.
Domain
Health Sciences / Academic Publishing
Deliverable
product features
Required skills
Brand strategy, lead generation, product positioning, market intelligence analysis, project management, data interpretation, relationship management
Preferred skills
Academic publishing experience, health sciences domain knowledge, high-profile relationship management, campaign management
Technologies
Microsoft Office, email marketing platforms, social media schedulers
Responsibilities
Develop brand awareness and lead generation strategies; Build product positioning and market strategies; Own key partner relationships and prepare renewal overviews; Review market intelligence and competitor activity; Collaborate cross-functionally to deliver journal and society goals.
Seniority
Associate, individual contributor