Conversion Rate Optimization Specialist
Core
Execute experimentation and personalization initiatives to drive higher conversion rates and revenue by turning winning tests into permanent site features.
Role type
Conversion Rate Optimization Specialist
Builds
Production website features via A/B and multivariate tests
Domain
Digital Marketing / E-commerce
Deliverable
production ML models | product features
Required skills
A/B and multivariate testing, CSS/HTML, statistical significance analysis, Adobe Analytics or GA4, testing platforms (Optimizely, VWO, Adobe Target), data layer verification, backlog management
Preferred skills
None stated
Technologies
Optimizely, VWO, Adobe Target, GA4, Adobe Analytics
Responsibilities
Launch A/B and multivariate tests using detailed hypothesis records, Use CSS/HTML to build front-end site changes, Run full QA to ensure tests work on all devices and browsers, Set up personalization rules based on strategy, Analyze data for statistical significance and revenue lift, Create technical documentation for permanent site updates
Seniority
Mid-level, hands-on IC