Marketing Specialist
Core
Execute marketing initiatives to promote demand generation, customer relationships, and distributor activation in the Andean Region (Colombia, Ecuador, Costa Rica, Puerto Rico, Venezuela), supporting campaigns for life sciences, food & beverage, water, and oil & gas.
Role type
Regional B2B Marketing Specialist
Builds
Regional marketing plans, joint campaigns with distributors, customer events, and demand generation activities.
Domain
Industrial Automation / Manufacturing
Deliverable
product features
Required skills
B2B marketing, campaign execution, distributor channel management, event coordination, CRM/marketing automation tools, data analysis, digital marketing, project management.
Preferred skills
Integrated campaign experience, commercial team coordination, regional environment management, lead generation, segmentation, B2B content adaptation.
Responsibilities
Implement regional marketing plans tailored to local markets; coordinate digital and face-to-face campaigns; manage distributor joint activities; organize customer events and webinars; monitor campaign performance and prepare reports; collaborate with sales on lead follow-up.
Seniority
Mid-level, hands-on IC
