Product Marketing Specialist
Core
Strengthen revenue impact by managing product marketing work to improve win rates and launch success, including win/loss analysis, competitor battle cards, and end-to-end product launches.
Role type
Product Marketing Specialist (B2B SaaS)
Builds
Product release communications, enablement tools, battle cards, and technical documentation for global manufacturing and industrial automation customers.
Domain
Industrial Automation / Manufacturing Technology
Deliverable
product features
Required skills
Win/loss analysis, competitor analysis, product content development, market research, enablement strategy, global expansion orchestration, SaaS product lifecycle management
Preferred skills
Cross-functional program development, B2B customer journey expertise, project management, technical documentation
Technologies
SaaS platforms, marketing automation tools, content management systems
Responsibilities
Lead and scale win/loss programs; guide competitor analysis and battle card creation; manage end-to-end product launches; support release to market plans and deliverables; conduct market research and intelligence compilation; develop enablement tools and education materials; orchestrate localization and translation activities.
Seniority
Individual Contributor, mid-level specialist
