Sr. Manager, Creative Consumer and Brand Awareness (Auto)
Core
Direct strategy, development, innovation, and execution of creative assets across the consumer auto buying journey, including social media, experiential, and digital channels.
Role type
Sr. Manager, Creative Consumer and Brand Awareness
Builds
World-class creative strategies and assets for social media, experiential, and digital channels
Domain
Automotive marketing and brand management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Insight-driven creative strategy, team leadership, creative proposal review, talent management, cross-functional partnership, content creation guidance, marketing trend analysis, consumer needs interpretation, creative process management, client relationship management
Preferred skills
Large integrated marketing campaign production, Fortune 100 brand experience, in-house creative team management, major social platform expertise
Technologies
YouTube, Meta, TikTok
Responsibilities
Lead and inspire teams in insight-driven creative strategy development; Review and approve new creative proposals; Manage creative talent including full-time associates, contractors, and agencies; Build relationships with partner groups to establish Brand Creative as a strategic thought partner; Partner with marketing leaders to influence strategy and customer experience; Evaluate industry trends to deliver leading-edge creative approaches
Seniority
Senior, hands-on IC
