Senior Associate, Business Analyst - Marketing, COBT
Core
Drive multifaceted strategies to drive cardmember engagement and spend growth on the Capital One Business Travel (COBT) platform through performance-driven marketing initiatives.
Role type
Senior Marketing Business Analyst
Builds
Holistic marketing strategy, triggered messaging campaigns, and targeted customer segments for COBT's Small/Medium Enterprises.
Domain
Fintech / Business Travel / Marketing Analytics
Deliverable
product features
Required skills
SQL, marketing analytics, customer segmentation, ROI analysis, external competitor analysis, event strategy, stakeholder management
Preferred skills
Statistical model building, market research, consulting experience
Technologies
SQL
Responsibilities
Assess ROI of different marketing channels; build triggered messaging campaigns across customer journeys; refine positioning and customer-facing claims; execute and analyze specific marketing campaigns; identify targeted treatment opportunities via customer segmentation; partner with insights teams to validate product positioning; champion marketing goals across Card, Field, and Marketing teams; analyze competitor product and messaging strategies; develop conference and industry event strategies.
Seniority
Senior, hands-on IC