Senior Associate, Marketing Copywriter
Core
Strategic voice crafting compelling, on-brand content for outbound marketing channels including ads, social platforms, and customer touchpoints to drive growth and loyalty.
Role type
Senior Associate Marketing Copywriter
Builds
Digital ads, brand campaigns, social media posts, videos, emails, blog posts, and letters for Capital One Canada.
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Multichannel content creation, copywriting, content strategy, digital marketing, UX writing, Adobe Workfront, project management, accessibility standards, SEO, plain language, competitive auditing, AI tool adoption.
Preferred skills
Financial services industry experience, creative agency or in-house creative team experience, professional AI tools for content scaling, content management systems (CMS).
Technologies
Adobe Workfront, AI tools, CMS
Responsibilities
Craft compelling content for outbound marketing channels; interpret creative briefs for digital ads and campaigns; ensure messaging fits delivery format and funnel stage; partner with designers and marketers; develop content creation systems and best practices; review campaign metrics to develop creative strategies; present content strategies to stakeholders; conduct competitive audits.
Seniority
Senior, hands-on IC