Data Scientist - Marketing & Customer Analytics
Core
Develop valuation analytics and statistical models to inform marketing decisions, focusing on customer, offer, and channel economics to guide prioritization and investment.
Role type
Data Scientist (Marketing Valuations)
Builds
Valuation and forecasting models (NPV, CLV, Offer Economics) for marketing budget and investment decisions
Domain
Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical modeling, Data analysis, Python, SQL, Marketing valuation concepts, Business analysis
Preferred skills
Machine learning, Cloud platforms, Big data technologies (Spark/Hadoop), Advanced degree
Technologies
Python, SQL, Spark, Hadoop
Responsibilities
Develop and maintain valuation/forecasting models; Analyze customer and marketing data to identify trends; Support end-to-end analytical process including data preparation and model validation; Partner with cross-functional teams to communicate findings
Seniority
Mid-level, hands-on IC
