Associate Marketing Manager, GTM Calendar - Old Navy
Core
Maintaining the integrated Go-to-Market calendar as the single source of truth for all consumer-facing marketing activity, ensuring alignment between brand, product, and promotional messaging with business and financial objectives.
Role type
Associate Marketing Manager (GTM Planning)
Builds
Integrated Go-to-Market calendar, Promotional Plan, cross-functional milestone documentation
Domain
Retail marketing, Go-to-Market strategy
Required skills
Calendar management, cross-functional collaboration, financial planning alignment, documentation management, conflict resolution, data consolidation
Preferred skills
Excel proficiency, Smartsheet proficiency, proactive initiative, attention to detail
Responsibilities
Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing; Partner with teams to connect brand storytelling, product priorities, and promotional messaging into one integrated view; Ensure product priorities ladder to seasonal and annual financial plans; Maintain detailed Promotional Plan calendar and integrate activity into the broader GTM plan; Own and maintain critical GTM and Promotional Planning documentation including weekly recaps and checklists; Establish and maintain call dates, decision points, and key milestones; Consolidate cross-functional schedules to identify conflicts, gaps, and dependencies; Maintain visibility to the relationship between product flow, financial priorities, and marketing support; Support seasonal and midseason planning processes by tracking key deliverables; Drive rigor and consistency in how GTM information is documented and communicated.
