Marketing Specialist Sr
Core
Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey to improve cross-sell penetration and strengthen portfolio retention within Small Business product verticals.
Role type
Senior Marketing Specialist (Growth & Retention)
Builds
Multi-channel marketing campaigns, sales enablement materials, and digital customer journey experiences for Small Business clients.
Domain
Financial Services / Small Business Banking
Deliverable
product features
Required skills
Marketing campaign strategy, project management, stakeholder management, digital & social strategy, sales enablement, performance analysis, PowerPoint, visual storytelling
Preferred skills
B2B or C2B marketing experience, financial services experience, managing multiple projects in matrixed organizations
Technologies
CIM, email, branch channels, SharePoint, Seismic, Brand Center
Responsibilities
Lead execution of cross-sell, retention, and engagement campaigns; coordinate with internal partners, vendors, and agencies; partner with business and product teams to assess needs and present strategies; collaborate with digital partners to optimize .com experiences; work with sales teams to align marketing support; monitor campaign performance and deliver actionable recommendations.
Seniority
Senior, hands-on IC
