Director - Site Merchandising (North America)
Core
Lead strategy and execution of digital shopping experiences across site and app to drive demand, conversion, and customer engagement.
Role type
Director, Site Merchandising
Builds
Digital merchandising experiences, seasonal stories, and promotional campaigns
Domain
Ecommerce, Digital Commerce
Deliverable
product features
Required skills
Ecommerce merchandising strategy, commercial analytics, cross-functional leadership, digital product storytelling, team building, AI/automation adoption
Preferred skills
Experience with emerging technologies, strategic tradeoff decision-making
Technologies
Ecommerce analytics platforms, experimentation tools, content platforms
Responsibilities
Own overall Site Merchandising strategy and vision, drive commercial productivity using performance insights, lead seasonal and promotional merchandising strategy, set digital product storytelling and prioritization strategy, lead insights-to-action connecting behavior to business results, partner with Customer Journey on discovery experiences, set standards for digital product readiness, champion AI and automation adoption, build and evolve the operating model, develop high-performing teams
Seniority
Director, enterprise leadership