Senior Site Merchandiser DTC E-Commerce
Core
Own end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV, and engagement across digital channels.
Role type
Senior Site Merchandiser (E-Commerce)
Builds
Category pages, PLPs, seasonal campaign landing experiences, and product recommendation engines.
Domain
E-Commerce / Digital Retail
Deliverable
product features
Required skills
Data analysis, site merchandising strategy, product ranking and navigation optimization, A/B testing, cross-functional collaboration, category reporting, UX principles, CMS management, competitive research
Preferred skills
Coaching junior staff, global-to-local strategy adaptation, troubleshooting site functionality
Technologies
E-commerce platforms, CMS, site search tools
Responsibilities
Lead product recommender strategy and optimization; Identify and implement test-and-learn opportunities; Analyze performance trends to adjust merchandising tactics; Partner with Buying, Marketing, and Content teams to optimize product exposure; Troubleshoot site merchandising functionality issues; Research competitive landscape and industry best practices.
Seniority
Senior, hands-on IC