Manager, Site Merchandising Promo
Core
Lead digital strategy, planning, and execution of promotional business to drive demand, conversion, and profitability for Athleta's US and Canada markets.
Role type
Manager, Site Merchandising Promo
Builds
Full-site digital promotional experiences, offer architecture, customer pathways, and site hierarchy for key events and seasonal moments.
Domain
Retail Ecommerce / Promotional Strategy
Deliverable
product features
Required skills
Ecommerce and digital merchandising strategy, financial and analytical acumen, cross-functional leadership, test-and-learn methodology, site readiness and QA, PDP copy process management, team development.
Preferred skills
Experience with AI-enabled tools for operational efficiency.
Technologies
AI-enabled tools
Responsibilities
Build full-site digital promotional strategy across major events and seasonal moments; translate financial targets into actionable digital strategies; develop creative customer pathways and merchandising strategies; partner with Planning, Analytics, and Marketing to evaluate performance; own the digital promotional calendar and event architecture; define site hierarchy and merchandising approach for key events; lead promotional merchandising for major brand events; establish a test-and-learn agenda; guide Creative and Brand partners on storytelling and asset requirements; lead site readiness and QA; lead and develop a team focused on promotions and markdown execution; own the PDP copy process.
Seniority
Manager, hands-on IC with team leadership