Senior Data Scientist - Marketing & Customer Analytics
Core
Develop valuation analytics and statistical models to enable decision-making across marketing strategies, translating customer, offer, and channel economics into actionable valuation frameworks.
Role type
Senior IC data scientist (marketing valuations)
Builds
Valuation models, financial forecasts, and strategic decision support for marketing budget optimization
Domain
Financial services / Marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical modeling, causal modeling, customer lifetime value analysis, offer economics, Python, SQL
Preferred skills
Advanced degree in quantitative field, financial services experience, cloud platforms, big data technologies
Technologies
Python, SQL, Spark, Hadoop
Responsibilities
Design and develop valuation and forecasting models (NPV, CLV, Offer Economics); Apply advanced statistical and causal modeling to quantify incremental impact; Analyze large datasets to understand customer behavior and translate insights into business cases; Own the full analytical lifecycle from problem framing to model validation; Partner with marketing strategy, finance, and data teams to drive adoption of valuation outputs
Seniority
Senior, hands-on IC
