Digital Product Manager Senior – PNC.com Retail Experience Strategy
Core
Strategic digital experience leader shaping the future of PNC.com, the enterprise digital storefront for retail banking clients.
Role type
Senior Digital Product Manager (Retail Experience Strategy)
Builds
PNC.com digital storefront and underlying capabilities for retail banking clients
Domain
Retail Banking / Digital Experience / MarTech
Deliverable
product features
Required skills
Strategic mindset, Design thinking, Data analytics, Customer journey mapping, Cross-functional collaboration, Regulatory compliance
Preferred skills
Adobe Experience Manager, Digital marketing, Large-scale digital transformation, Agile Web Development, Business Requirements Documentation, JavaScript, Wireframing
Technologies
Adobe Experience Manager
Responsibilities
Represent Retail Banking in discovery and design of PNC.com enhancements; Identify strategic use cases for digital experiences and personalization; Translate business objectives into end-to-end digital journeys; Collaborate with Design and Development to ensure strategic intent; Evaluate experience effectiveness using analytics; Facilitate stakeholder alignment; Ensure experiences meet operational and regulatory requirements.
Seniority
Senior, hands-on IC