Director, Global Social Media
Core
Architecting the brand's cultural narrative and digital storytelling across global social channels and influencer partnerships.
Role type
Director, Global Social Media and Influencer Marketing
Builds
Multi-channel organic social strategies, high-impact social-first campaigns, and global influencer ecosystems
Domain
Fashion industry, Social Media Marketing, Influencer Marketing
Deliverable
product features
Required skills
Global social media strategy, Influencer relationship management, Creative direction and taste, Cross-functional leadership, Data-driven optimization, Budget management
Preferred skills
Viral content mechanics, Paid social expertise, Affiliate strategy, Social listening tools proficiency
Technologies
CreatorIQ, Tribe Dynamics, Dash Hudson
Responsibilities
Develop multi-channel organic social media strategy; Lead concepting and execution of high-impact social campaigns; Curate global influencer strategy; Establish KPIs and optimize ROI using social analytics; Oversee global social and influencer budget; Partner with cross-functional teams for global launches
Seniority
Director, strategic leadership with hands-on creative oversight