Director, Global Social Media
Core
Architect the brand's cultural narrative and digital storytelling across global social channels and influencer partnerships to drive brand heat and commercial success.
Role type
Director, Global Social Media and Influencer Marketing
Builds
Multi-channel organic social strategies, high-impact viral campaigns, and global influencer ecosystems
Domain
Fashion retail / Digital Marketing / Social Media
Deliverable
product features
Required skills
Global social media strategy, influencer management, creative direction, data analytics, cross-functional leadership, budget management, paid social, affiliate strategies
Preferred skills
Fashion industry experience, viral content mechanics, advanced social listening tools (CreatorIQ, Tribe Dynamics, Dash Hudson), change management
Technologies
CreatorIQ, Tribe Dynamics, Dash Hudson
Responsibilities
Build multi-channel organic social media strategy; Lead concepting and execution of high-impact social-first campaigns; Curate global influencer strategy; Establish KPIs and optimize ROI via social listening; Oversee global social and influencer budget; Partner with cross-functional teams for global launches
Seniority
Director, strategic leadership & global team management