Senior Manager, Influencer Marketing
Core
Designing and executing Athleta's influencer marketing strategy, including seasonal planning, campaign execution, and trend tracking to drive brand awareness and loyalty.
Role type
Senior Manager, Influencer Marketing
Builds
Influencer campaigns, creator community engagement, and integrated paid media strategies for Athleta
Domain
Retail / Apparel / Social Media Marketing
Deliverable
product features
Required skills
Influencer strategy development, agency management, influencer relationship cultivation, product seeding, KPI establishment and performance analysis, budget management, paid media integration, social media platform expertise, cross-functional collaboration, project prioritization
Preferred skills
Team leadership and building, strategic thinking, adaptability in complex matrixed organizations
Technologies
Creator IQ, Tribe Dynamics
Responsibilities
Develop comprehensive influencer strategies for seasonal launches and brand initiatives; Partner with influencer agency-of-record as primary point of contact; Cultivate relationships with on-brand influencers and industry contacts; Manage product seeding efforts to expand creator community; Establish KPIs and report on campaign performance; Assist in managing Influencer Marketing budgets; Integrate paid media strategies into influencer campaigns
Seniority
Senior, hands-on IC with team management responsibilities