Brand Marketing Manager, AWC Digital Studios
Core
Lead culturally relevant, brand-first marketing strategies to drive platform growth and member acquisition for Alo Wellness Club Digital Studios among Gen Z and Millennials.
Role type
Senior Brand Marketing Manager
Builds
Integrated marketing campaigns, Gen Z ambassador programs, and creator-led growth initiatives for Alo Wellness Club
Domain
Wellness, fitness, fashion, and digital creator culture
Deliverable
product features
Required skills
Integrated campaign strategy, influencer marketing, social media strategy, Gen Z consumer behavior analysis, cross-functional leadership, creator ecosystem management, paid media partnership, cultural trend monitoring, KPI definition and tracking
Preferred skills
Campus culture program experience, grassroots community scaling, emerging platform expertise
Technologies
TikTok, Instagram, YouTube, Meta, CRM platforms
Responsibilities
Lead development and execution of integrated brand marketing campaigns; Partner cross-functionally with Influencer, Social, Paid Media, PR, CRM, Product, and Creative teams; Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy; Build culturally relevant marketing initiatives; Develop creator and influencer strategies; Collaborate with Growth and Paid teams on paid acquisition; Partner with Social and Creative teams on platform-native storytelling; Develop marketing moments, launches, and experiential activations; Monitor cultural trends and social behavior; Define and track KPIs for awareness, acquisition, and conversion
Seniority
Senior, hands-on IC
