Growth Project Lead
Core
Lead the end-to-end development and mobilization of Shell UK's Retail Media Network (RMN) strategy, operating model, and route to market over 12 months.
Role type
Senior Growth Project Lead (Retail Media Strategy & Program Management)
Builds
Investment-ready Retail Media Network strategy, target operating model, and pilot program for UK Mobility & Convenience
Domain
Retail Media / Digital Advertising / Energy Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure
Required skills
Retail Media Network strategy, commercial modeling, operating model design, cross-functional program leadership, stakeholder influence, adtech/martech understanding
Preferred skills
Grocery/convenience retail experience, loyalty program expertise, high-frequency retail environment knowledge
Technologies
adtech, martech, media operations platforms, data measurement tools
Responsibilities
Define commercial proposition and revenue opportunities, design governance and partner ecosystem, mobilize controlled RMN pilot, engage advertisers and agencies, translate complex data/privacy considerations into recommendations
Seniority
Senior, hands-on IC with program ownership