Senior Manager, Store Experience
Core
Leads end-to-end marketing strategy for physical stores, ensuring cohesive brand experiences across touchpoints, signage, activations, and new store openings.
Role type
Senior Manager, Store Marketing & Experience
Builds
Cohesive, premium retail experiences and 360 brand campaigns in physical stores
Domain
Retail / Apparel
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, campaign integration, event concepting, budget management, stakeholder alignment
Preferred skills
Experience with new store launches, remodels, and fleet evolution
Technologies
None stated
Responsibilities
Define seasonal and annual marketing strategy for stores; translate brand storytelling into physical retail experiences; own in-store expression of brand and product campaigns; lead concepting and execution of in-store activations and events; own marketing strategy and launch plans for new store openings and remodels; align priorities across Creative, Production, Merch, and Operations teams
Seniority
Senior, hands-on IC with leadership responsibilities