Senior Director, Brand
Core
Develop and execute global brand strategies and identity guidance to optimize the National Geographic brand and serve the Society's mission.
Role type
Senior Director, Brand (Strategy & Identity)
Builds
Global brand strategies, identity guidelines, and brand stewardship programs for the National Geographic Society and its partners.
Domain
Non-profit / Global Branding / Strategic Communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global brand strategy, brand identity management, cross-functional leadership, brand risk assessment, partner vetting, data-driven brand positioning
Preferred skills
MBA or advanced degree, experience managing agencies and in-house creative teams, building global brands from scratch
Technologies
None stated
Responsibilities
Lead and evolve brand strategy across the Society; develop and maintain comprehensive brand guidelines; lead global brand training and stewardship; develop measurement approaches for brand health and equity; assess brand risk versus reward; provide strategic direction to partner marketing and communications divisions.
Seniority
Senior Director, 10+ years experience with 3+ years management
