Senior Marketer - Personal Care
Core
Define and execute regional growth strategy for Dow Consumer Solutions' silicone solutions in the North Asia (Japan/Korea) Personal Care market.
Role type
Senior B2B Marketer (Personal Care/Silicones)
Builds
Regional market plans, innovation portfolios, and go-to-market strategies for silicone applications in hair care, skin care, and cosmetics.
Domain
Materials Science / Personal Care / Consumer Goods
Deliverable
product features
Required skills
Strategic thinking, market research, cross-functional leadership, B2B marketing, customer insight generation, digital marketing capability
Preferred skills
Technical knowledge of silicones, experience in Personal Care industry, fluency in Japanese
Technologies
Digital marketing tools, market analysis frameworks
Responsibilities
Lead cross-functional Market Management Team (MMT), develop regional market plans including profitability and growth, drive segment growth pipeline, lead Innovation Stage Gate programs, support channel partners to deliver growth targets, liaise with other Dow businesses for synergy.
Seniority
Senior, hands-on IC