Marketing Specialist
Core
Generate leads and build strong relations across the packaging value chain to achieve long-term sustainable growth plans for the South East Asia region.
Role type
Marketing Specialist (Packaging & Specialty Plastics)
Builds
Marketing plans, execution strategies, customer seminars, events, and integrated marketing tactics.
Domain
Materials Science / Packaging Industry / South East Asia
Deliverable
product features
Required skills
Lead generation, customer relationship management, knowledge management, primary and secondary research techniques, market intelligence, data management, insight analysis, event management, sampling, campaign success
Preferred skills
Deep understanding of client needs, best practices, efficient methodologies, Dow's capabilities and technologies
Technologies
Customer Relationship Management tools, Knowledge Management systems, research tools
Responsibilities
Generate leads to achieve long term plan for their respective Sub-Region, conduct customer seminars and events, create marketing plans and execution strategies, play the role of go-to global subject matter experts in critical Marketing enablers, support market intelligence and research activities, lead and opportunity management
Seniority
Individual Contributor