Marketing Specialist II
Core
Develops and executes local marketing strategies and campaigns for Manheim auction locations to align with corporate and local business goals.
Role type
Marketing Specialist II (Individual Contributor)
Builds
Local marketing plans, event sales experiences, and brand alignment initiatives for auction sites.
Domain
Automotive auctions / Retail marketing
Deliverable
product features
Required skills
Marketing strategy, project management, budget management, client relationship management, data analysis, presentation skills
Preferred skills
Marketing strategy, data analysis, digital and traditional marketing, Salesforce/CRM knowledge, team leadership
Technologies
Microsoft Office, Salesforce
Responsibilities
Develop local marketing strategy aligned with location goals; Drive implementation of marketing tactics and event sales; Assess campaign performance and report ROI; Build relationships with dealers and stakeholders; Coordinate initiatives like seller welcome campaigns; Manage physical and digital signage presence; Assist in managing marketing budget; Lead up to one team member.