Responsable Marketing Opérationnel (F/H)
Core
Develop marketing for the flooring and sports surfaces market segment and manage associated product portfolios.
Role type
Senior Product Marketing Manager (EMEA)
Builds
Product assortments and marketing activation plans for French, German, and British markets
Domain
Construction materials / Flooring / Sports surfaces
Deliverable
product features
Required skills
Market analysis, product strategy, cross-functional project management, sales enablement, data analysis, English (fluent)
Preferred skills
German, building sector experience
Responsibilities
Analyze market trends and competitive dynamics to define growth opportunities; Define and deploy marketing activation plans and communication strategies; Manage product portfolio strategy and assortment for key European markets; Train and support commercial teams on product knowledge and sales arguments; Coordinate with EMEA teams (development, technical, digital) on product projects.
Seniority
Senior, hands-on IC