Product Marketing Manager
Core
Translate market insights and customer needs into clear messaging and enablement assets to support product strategy, positioning, and go-to-market launches for CTE K12 products.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, sales enablement tools, and GTM execution plans
Domain
Education Technology (EdTech), K12 sector
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, market analysis, competitive landscape assessment, voice-of-customer synthesis, product positioning, sales enablement asset creation, cross-functional collaboration
Preferred skills
K12 education experience, experience with product roadmap development
Technologies
None explicitly stated
Responsibilities
Develop messaging and enablement assets for product launches, analyze market dynamics and customer needs, synthesize voice-of-customer insights, influence product roadmap and pricing decisions, maintain national product messaging, partner with sales enablement teams
Seniority
Mid-level, hands-on IC