Senior Manager, Digital Monetization Growth
Core
Lead monetization strategy and execution for Adobe's Creative Professionals, focusing on paywalls, in-app upsells, and AI feature monetization (Firefly, agentic experiences) to drive revenue growth.
Role type
Senior Manager, Growth Product Management
Builds
Monetization funnels, pricing models, credit systems, and upgrade paths for Creative Cloud and AI tools.
Domain
Creative Software / SaaS / Generative AI
Deliverable
production ML models | product features
Required skills
Growth product management, team leadership, AI feature monetization strategy, pricing and metering mechanics, subscription packaging, A/B testing, data-driven decision making
Preferred skills
Experience with creative software, SaaS, or AI-native products
Technologies
Adobe Firefly, Creative Cloud, Generative AI platforms
Responsibilities
Own paywalls and in-app upsells, set pricing and usage limits for generative AI, run A/B testing programs, build monetization strategies connecting upgrade moments to user value, partner with Product/Engineering/Finance/Data Science, lead and coach a cross-timezone team
Seniority
Senior, hands-on IC with team leadership
