Customer Marketing Analyst, Pringles
Core
Execute customer investment strategy by evaluating trade promotion tactics and building optimization recommendations to drive profitable sales and share growth.
Role type
Customer Marketing Analyst
Builds
Channel-level and customer-level promotional strategies
Domain
Fast-Moving Consumer Goods (FMCG), Retail Trade Promotion
Required skills
Trade promotion analysis, Syndicated data analysis (IRI, Nielsen), Strategic insight translation, Channel strategy development, Stakeholder partnership, Financial modeling
Preferred skills
Retail merchandising knowledge, In-store execution tactics, Excel, PowerPoint, Tableau, Power BI, SAP
Responsibilities
Identify and evaluate promotion optimization opportunities, Partner with Trade Promotion Managers to drive profitable sales, Execute complex analyses for promotional strategies, Facilitate strategic conversations with Sales Directors and retailers
Seniority
Junior to Mid-level, hands-on IC
