皇家宠物-EKA(E-Marketing) Assistant Manager-Beijing
Core
Build and optimize content marketing strategies, customer service knowledge bases, and live streaming programs on JD.com to promote Royal Canin pet nutrition products and educate consumers.
Role type
Assistant Manager, E-Marketing (E-commerce)
Builds
JD.com content recommendation mechanisms, customer service knowledge base, live streaming content calendar, and short-form video marketing assets.
Domain
FMCG / Pet Care / E-commerce
Deliverable
product features
Required skills
E-commerce marketing management, content strategy, live streaming planning, vendor management, data analysis, consumer insight
Preferred skills
JD.com platform experience, pet or baby care category experience
Responsibilities
Design content recommendation models and optimize JD.com content algorithms; develop standardized customer service scripts and knowledge bases; plan and execute live streaming events and video marketing projects; analyze content performance data to refine strategies.