Associate Marketing Director of Respawn China
Core
Own Respawn China's growth strategy for a gamer-focused snacking brand, leading portfolio management, innovation, and community-first brand building with Razer.
Role type
Associate Marketing Director (Brand & Growth)
Builds
Scalable snacking business (gum, mints, snacks) and community engagement programs
Domain
FMCG / Snacking / Gaming
Deliverable
product features
Required skills
Brand strategy, portfolio management, product innovation, community management, stakeholder management, agency leadership, data analysis, go-to-market strategy
Preferred skills
Gaming culture familiarity, startup experience, IP collaboration, esports partnerships
Technologies
None stated
Responsibilities
Own annual business plan and translate strategy into actions; lead end-to-end product innovation from concept to launch; direct communication strategy and campaigns with Razer; represent brand in key retail and distribution channels
Seniority
Senior, hands-on IC