Marketing Technologies Engineer (Analytics) — Growth & Martech Engineering
Core
Building scalable web data collection and tagging strategies for Adobe Experience Cloud to measure, optimize, and personalize customer interactions across Adobe.com and digital surfaces.
Role type
Senior IC Martech Engineering (Analytics)
Builds
Scalable data layers, tagging implementations, and data ingestion pipelines for Adobe Experience Platform (AEP) and third-party Martech tools.
Domain
Digital Marketing Technology / Web Analytics / Data Engineering
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Adobe Experience Platform (AEP) Web SDK, JavaScript, Data Layer Design, XDM Schemas, SQL (BigQuery/Snowflake), AEP Debugger, Consent Management Platforms (CMPs)
Preferred skills
React/Angular, Node.js, Server-side tagging, Full-stack engineering, Adobe certifications
Technologies
Adobe Experience Platform, Alloy.js, Real-Time CDP, Tags/TMS, BigQuery, Snowflake, AEP Query Service
Responsibilities
Design scalable tagging with Adobe Tags and AEP Web SDK; build data layers capturing accurate data; align implementations with XDM schemas and business logic; configure AEP schemas, datasets, and identity namespaces; integrate Martech and third-party tools; provide documentation and training on data instrumentation standards.
Seniority
Senior, hands-on IC