Campaign Coordinator
Core
Manage the full lifecycle of personalized digital experiences across Adobe surfaces, including requirement gathering, content authoring, campaign execution, and production monitoring.
Role type
Mid-level IC campaign coordinator (digital personalization)
Builds
Personalized content experiences and campaign orchestration for global customers
Domain
Digital marketing / Personalization / Adobe Experience Cloud
Deliverable
production ML models | product features
Required skills
JSON scripting, campaign orchestration, A/B testing, incident management, Splunk, SQL, REST API validation
Preferred skills
Headless CMS architectures, test automation frameworks, analytics debugging
Technologies
Adobe Target, AJO, Optimizely, Splunk, Postman, HTML, JavaScript
Responsibilities
Define and validate personalization logic and audience segmentation; Author components in a headless CMS; Monitor live campaigns via Splunk and build dashboards; Own triage and root cause analysis for production incidents; Contribute to automation initiatives to reduce toil
Seniority
Mid-level, hands-on IC
