Marketing Specialist
Core
Develop, analyze, and optimize consumer-facing brand and organic marketing experiences, focusing on social media content, organic search/AEO, and brand consistency.
Role type
Marketing Specialist (Organic Growth & Social Media)
Builds
Organic social campaigns, content assets, and search/AEO initiatives for DriveTime's used car sales and finance brands.
Domain
Automotive retail and consumer finance
Deliverable
product features
Required skills
Social media content creation, organic search/AEO optimization, marketing analytics, A/B testing, AI tool usage, cross-functional collaboration, legal compliance review, project management
Preferred skills
Design/UX background, copywriting, SEO/AEO concepts, automotive/fintech industry experience
Technologies
Google Analytics, Sigma, AI content tools
Responsibilities
Optimize organic/social campaigns based on performance data, serve as primary contact for dealership teams on social initiatives, partner with designers on asset development, conduct research for content/copy recommendations, ensure legal review of marketing assets, coordinate with analytics and brand stakeholders, track external vendor execution, stay ahead of social/search trends.
Seniority
Mid-level (3–5 years experience)