Channel Effectiveness Manager
Core
Critical link connecting Brand Marketing and Sales teams to champion the 'Voice of the Customer' and represent the 'Voice of the Brands' across top retail accounts.
Role type
Senior Customer Marketing Manager (Channel Effectiveness)
Builds
Integrated commercial strategies and joint business plans for major retail channels
Domain
Consumer Packaged Goods (CPG) / FMCG
Deliverable
product features
Required skills
Channel strategy execution, commercial playbooks, joint business planning, sales forecasting, demand planning, gap analysis, cross-functional collaboration, annual channel planning facilitation
Preferred skills
MBA, commercial forecasting, ERP systems (SAP, Blue Yonder/JDA, Anaplan, Nielsen/IRI, Power BI), product allocation management, supply constraint management
Technologies
SAP, Blue Yonder/JDA, Anaplan, Nielsen/IRI, Power BI
Responsibilities
Execute channel strategies and commercial playbooks with Sales Directors; steer annual channel planning framework; represent channel in forecasting reviews; tailor national selling stories and promotional displays; optimize product allocations; orchestrate upfront stages of commercial programs
Seniority
Senior, hands-on IC