Executive Director, Global Marketing Systems & AI Capabilities Lead
Core
Own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI-enabled marketing capabilities across markets.
Role type
Executive Director, Global Marketing Systems & AI Capabilities Lead
Builds
Modular content management, content hubs, digital engagement platforms, consent/campaign management platforms, and GenAI-enabled marketing capabilities.
Domain
Life Sciences / Regulated Commercial Marketing / Marketing Technology
Deliverable
production ML models
Required skills
Marketing technology strategy, Regulated content management, MLR process enablement, GenAI implementation, Global platform ownership, Vendor management, Stakeholder management
Preferred skills
Experience with CMS, DAM, marketing automation, Digital engagement tools, Advanced analytics
Technologies
CMS, DAM, Marketing automation, Digital engagement tools, GenAI
Responsibilities
Own the global roadmap for marketing systems and capabilities, Lead platforms supporting content authoring and publishing, Drive standardization and reuse of content across brands and markets, Lead implementation of GenAI-enabled marketing capabilities, Lead global IT marketing delivery teams and system integrators, Own vendor strategy across marketing platforms.
