Assistant Brand Manager
Core
Support 360° marketing plans, NPD launches, and innovation projects for pet food brands by driving insights to action and executing standout campaigns.
Role type
Assistant Brand Manager (CPG)
Builds
360° marketing campaigns, NPD launches, and innovation projects for pet food brands
Domain
Consumer Packaged Goods (CPG) / Pet Food
Deliverable
product features
Required skills
Market and competitor analysis, campaign execution, cross-functional collaboration, budget management, social media content creation, event coordination
Preferred skills
Digital community management, animal or food health background, NPD Innovation experience
Technologies
Social media platforms, digital paid and organic marketing tools
Responsibilities
Analyze market, category, competitor, and consumer data to inform brand strategies; Support 360° marketing plans, NPD launches, and innovation projects; Coordinate events, merchandise, and trade materials to engage the Professional Services team; Manage budgets, track performance, and lead social media content; Extract insights to refine future brand activity
Seniority
Junior, hands-on IC