Director – US Oncology - GI Marketing
Core
Strategic leader driving commercial success for gastrointestinal oncology brands (HCC, CRC, UGI) by developing brand strategy, translating clinical data, and influencing cross-functional decision-making.
Role type
Director, Oncology Marketing
Builds
Integrated brand strategies, omnichannel engagement plans, and lifecycle management for oncology portfolios.
Domain
Pharmaceutical / Oncology / Gastrointestinal
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy development, clinical data interpretation, market dynamics analysis, cross-functional leadership, HCP marketing strategy, competitive landscape monitoring, KOL engagement, team mentorship, budget management, agency partner management.
Preferred skills
MBA or advanced degree, hematology experience, digital marketing trends familiarity, primary/secondary market research utilization.
Technologies
None explicitly stated
Responsibilities
Lead development of integrated brand strategies across HCC, CRC, and UGI indications; Translate clinical data and market insights into strategic direction; Drive annual brand planning and lifecycle management; Oversee HCP and patient marketing strategies; Lead cross-functional initiatives and governance forums; Mentor high-performing marketing teams; Engage with key opinion leaders to inform strategy.
Seniority
Director, strategic leadership with team management
