Executive Director, CRM Enablement Business Product Owner
Core
Owns the product roadmap and platform capabilities for CRM, marketing automation, and omnichannel orchestration to enable coordinated, compliant, and personalized engagement for field and digital teams across Oncology, Cardiovascular, and Neurology therapeutic areas.
Role type
Executive Director, CRM Enablement Business Product Owner
Builds
CRM, Marketing Automation, and Omnichannel Orchestration platform capabilities and configurations
Domain
Pharmaceutical commercialization and digital transformation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Pharmaceutical/biotech commercial operations experience, CRM platform ownership (Veeva, Salesforce), marketing automation strategy, omnichannel campaign design, cross-functional program management, data segmentation and personalization logic, vendor management, change management, compliance with pharma regulations
Preferred skills
Direct field experience as District Business Manager, advanced degree (MBA/MS), experience guiding offshore analytics/engineering teams, deep hands-on expertise with Salesforce Marketing Cloud
Technologies
Veeva CRM, Salesforce, Marketing Cloud, CDP
Responsibilities
Define product vision and roadmap for commercialization CRM and orchestration capabilities; oversee platform configurations and reusable asset development; partner with data teams to define segmentation logic and data structures; drive integration with analytics and reporting platforms; lead adoption, training, and change management initiatives; manage vendor relationships and budget; measure platform performance and business impact
Seniority
Executive Director, strategic leadership with hands-on product ownership
