Director of Product- Media OS Activation, IQVIA Digital
Core
Lead the Activation POD of IQVIA Digital's flagship Media OS platform to transform it into an intelligent, AI-powered audience and activation ecosystem for healthcare marketing.
Role type
Director of Product (Platform & Ecosystem)
Builds
Media OS (an open, multi-platform ecosystem for healthcare marketing activation)
Domain
Healthcare Marketing, AdTech, MarTech, Data Platforms
Deliverable
production ML models | product features
Required skills
Product management, AdTech, MarTech, Digital platforms, Data-driven SaaS, Enterprise platform scaling, Programmatic advertising, DSPs, Identity resolution, Identity graph, Data platforms, Audience modeling, Omnichannel marketing, Cross-functional leadership, Strategic vision, Stakeholder influence
Preferred skills
MBA, Healthcare/Life Sciences experience, AI/ML optimization, Open-platform ecosystems, Privacy regulations
Technologies
DSPs, Identity graph, AI/ML systems
Responsibilities
Define long-term product vision and roadmap for Media OS; Lead integrations with activation partners and ensure consistent reporting; Drive evolution into an intelligent, AI-powered audience and activation platform; Lead cross-functional teams across audience, identity, activation, and measurement domains; Partner with Sales and Client Success to drive platform-led growth and revenue expansion.
Seniority
Director, hands-on IC with strategic leadership
