Director of Product- Media OS Activation, IQVIA Digital
Core
Lead the Activation POD of IQVIA Digital's flagship Media OS platform to transform it into an intelligent, AI-powered audience and activation ecosystem for healthcare marketing.
Role type
Director, Product (Platform & Ecosystem)
Builds
Media OS, an open, multi-platform ecosystem for healthcare marketing activation across programmatic, social, CTV, and email channels.
Domain
Healthcare marketing, AdTech, MarTech, Data Platforms
Deliverable
production ML models | product features
Required skills
Product management, AdTech, MarTech, Digital platforms, Data-driven SaaS, Programmatic advertising, Identity resolution, Audience modeling, Omnichannel marketing, Cross-functional leadership, Strategic vision, Stakeholder management
Preferred skills
MBA, Healthcare/Life sciences industry experience, AI/ML optimization, Open-platform ecosystem building, Privacy regulations compliance
Technologies
DSPs, Identity graph, Data platforms, AI/ML systems
Responsibilities
Define and execute product vision and roadmap for Media OS; Lead integrations with activation partners; Drive AI-powered campaign optimization and automated decisioning; Partner with Sales and Client Success to drive platform-led growth; Mentor high-performing product teams across audience, identity, and activation domains.
Seniority
Director, strategic leadership with hands-on product ownership
