Manager, Financial Advisor Client Marketing
Core
Drive engagement with financial advisors and adoption of Northern Trust Asset Management investment products through strategic marketing campaigns and content.
Role type
Manager, Financial Advisor Client Marketing
Builds
Integrated marketing campaigns, thought leadership content, sales enablement collateral, and digital engagement initiatives for financial advisor channels.
Domain
Wealth Management / Asset Management / Financial Services
Deliverable
product features
Required skills
Financial advisor marketing strategy, campaign management, cross-functional collaboration, data-driven analysis, content strategy, project planning, stakeholder management, competitive landscape knowledge.
Preferred skills
Marketing technology proficiency (Salesforce, Marketo, On24), social media management, team leadership and development.
Technologies
Salesforce, Eloqua, Marketo, On24, LinkedIn
Responsibilities
Lead integrated marketing campaigns for financial advisor channels; write campaign briefs and manage tactics across paid and owned media; translate market insights into actionable strategies; partner with content teams on thought leadership; maintain sales enablement collateral; build and manage email/webinar campaigns; execute project planning and milestone tracking; deliver campaign performance reporting and ROI analysis.
Seniority
Manager, hands-on IC with team mentorship
