Director of Measurement & Reporting, IQVIA Digital
Core
Own the vision, strategy, and execution for performance insights, campaign analytics, and privacy-safe measurement across the Media OS activation platform to power advertiser decision-making and internal optimization.
Role type
Director of Product (Measurement & Reporting)
Builds
Media OS activation platform, measurement frameworks, and advertiser analytics capabilities
Domain
AdTech / MarTech / Digital Media Measurement
Deliverable
product features
Required skills
Product management leadership, measurement and reporting expertise, data-driven decision-making, roadmap prioritization, cross-functional partnership, team building and mentoring, go-to-market strategy
Preferred skills
Experience in AdTech or MarTech, fluency in product performance metrics, ability to translate customer needs into technical requirements
Technologies
Media OS platforms, analytics frameworks, data architecture tools
Responsibilities
Define long-term product vision and strategy aligned with business growth; execute scalable roadmaps for measurement innovation; drive product adoption and identify usability gaps; partner with Product Marketing on go-to-market launches; build and mentor a high-performing product organization; define success metrics tied to adoption and revenue.
Seniority
Director, strategic leadership with hands-on product ownership
