Senior Data & Analytics Product Manager - North America
Core
Lead the evolution of Marketing Mix Modeling (MMM) capabilities from traditional time-series methods to a modern, Causal and AI-Native framework for a global pet food company.
Role type
Senior Data & Analytics Product Manager (Marketing)
Builds
Marketing analytics products and MMM frameworks
Domain
Consumer Packaged Goods (Pet Food) / Marketing Analytics
Deliverable
production ML models | product features
Required skills
Marketing Mix Modeling (MMM), Causal inference, Advanced statistical modeling, Machine learning for marketing, Agile backlog management, Squad leadership, Business-to-science translation
Preferred skills
Master's degree in Data Science/Statistics/Marketing Analytics, Experience with Bayesian methods, hierarchical models, or agent-based models
Technologies
Bayesian methods, hierarchical models, agent-based models
Responsibilities
Build a roadmap of highest-impact analytical product areas, Synthesize viewpoints to define product vision, Architect the backlog of Epics using agile framework, Prioritize Epics into Product releases, Oversee a squad of technical resources, Evaluate solution adoption and value creation indicators
Seniority
Senior, hands-on IC
