Brand Manager
Core
Develop and execute brand strategies, engage with healthcare providers (HCPs), oversee marketing campaigns, and conduct market analytics to align brand performance with business goals.
Role type
Brand Manager (Pharmaceuticals)
Builds
Brand presence, marketing campaigns, and market insights for life sciences products
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Brand strategy, stakeholder management, market analytics, campaign execution, budget management, regulatory compliance, CRM analytics
Preferred skills
Experience with HCP engagement, omnichannel marketing, product launches
Technologies
CRM systems, Microsoft Office (Excel, PowerPoint, Word), digital marketing tools
Responsibilities
Manage day-to-day brand performance activities, collaborate with cross-functional teams (sales, medical, regulatory), engage with HCPs and hospital administrators, plan and execute integrated marketing campaigns, analyze market trends and competitor activities, manage marketing budgets, support product launches and event management
Seniority
Mid-level, hands-on IC
